When everyone’s trying to stand out from the crowd, is the answer to try and blend in? At least that’s the theory behind the normcore trend that’s been bubbling away in New York City. Adopting plain brand clothes that you’d typically associate with dads and mums. The idea is to ’embrace sameness’ as a way of being ‘cool’. Recognising that you’re just 1 in 7 billion rather than trying to be different to everyone else. One way this ideology manifests itself is through fashion, making art kids and designers undistinguishable from middle-aged, ‘middle America’ tourists.
It’s not necessarily an anti-brand movement, but more a celebration of being normal, hence the name. Instead of down town chicks wearing Acne and Isabel Marant, they’re rocking none brand denim, pull over fleeces, Birkenstocks, Adidas, Crocs, New Balance sneakers, plain cotton tees. You get the picture?
Check out the images in this post for a good idea of what I’m talking about and if you want a further foray into normcore territory check out this article from nymagwhere all the photos are from.
Lessons Learnt from Normcore
Personally, normcore will never be for me. While I understand it, I don’t think I could exchange my Nudie jeans for M&S ‘dad denim’. I love the cut and the feel too much and like to have the option to try and stand out, even if I’m merely blending in. But I do admire the spirit and think there’s some value to be taken from individuals who aren’t afraid of fitting in.
I used to believe that generally people were afraid of standing out when it came to their style. But I see more and more clients that are actually afraid of blending in. They have a thirst for being different, desiring they stand out at every given opportunity. We even see this on the Internet with fashion bloggers trying to go bigger and better with their outfits. Particularly at fashion week, the concept of ‘standing out’ is a fast track ticket to being snapped by the pride of waiting street style bloggers.
The way I see it, while normcore isn’t the answer for me, it does reflect in some ways what I value about the philosophy of the french wardrobe. Constructing a foundation built upon items of clothing that individually aren’t so exciting, but are the necessary building blocks to great style.
Often if I suggest a capsule wardrobe of classic pieces to a client, it takes them by surprise. I’m not sure why, my only guess is they’re expecting this personal stylist to come in and encourage them to go bolder, more exuberant, lavish and exciting. For some that maybe necessary, but generally I find that they’re already doing ‘that’ well. But what they’re missing are those pieces that brings everything together. Those ‘normal’ everyday staples. That many in their quest to stand out and be different, overlook, yet essentially need.
I’d really love to hear your thoughts on normcore, have you come across it before? What are your thoughts?
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