My girlfriend inspired me to write this post. Well that’s probably not entirely true, she actually gave me the idea. It’s a bit more fun than previous articles I’ve done and is a light hearted look into different types of shoppers. Hopefully you’ll be able to relate to one of the types that I’ve identified. If you don’t and feel you fall into a mixture or a totally different type then feel free to let me know your shopping style by commenting below.
As I said before this is a light hearted look into different shopping styles, I have my own opinion on the best way to go about shopping but this is not the post that I’ll be exploring that.
- Cool & Calculated – I have to admit this is my preferred shopping style. This type of shopper is usually quite efficient. They know what clothes they have in their wardrobe and they know what needs up dating. They have a clear idea of what they want before they go out and where they might find it. While browsing anything they do find that they like the look of they instantly figure out how they’d make it work with the other items in their wardrobe. Before buying anything they try items on usually in a couple of sizes to determine the best fit. Generally this type of shopper gets in and out with what they want with out wasting much time.
- Unconfident – This type of shopper is quite often undecided when trying to make a purchase. They may not have much of a budget so what they do buy needs to count. This along with a lack of confidence in identifying how new clothes will fit into their wardrobe, often sees them struggle to make a purchase. On the other hand they may often buy something with out really thinking how it will work with what they already have. Choosing to think about it later, which can often result in them returning their items.
- Impulse – I’m pretty sure everyone is aware of what impulse shopping is however, I’m going to cover it anyway. The impulse shopper generally buys things on an impulse, duh. This impulse may come from the excitement or buzz that they get when buying or shopping. Personally, even though I’m generally a cool and calculated type of shopper I do get a feeling of excitement when I’m around big name designer brands. A lot of shops are geared up to make you make a snap decision and buy an item with stimuli such as bright lights and loud music. If you’re an impulse shopper you’ll buy on a whim if something jumps out at you that you like but you may not have any need for.
- Internet Shopper – I love the internet and I think it’s awesome that you can have access to vast amounts of brands and products. One thing that discourages me from shopping online for clothes is not knowing the fit and not being able to try things on. But for many the sheer choice and relative ease of internet shopping is a deal breaker. Internet shoppers could be a mixture of any of the above as really it’s just a different platform. As I mentioned the lack of the ability to try on clothes means that internet shoppers are generally confident buyers who know what they like and what fits them well.
I know those mentioned are merely scratching the surface of different shopper types. You can also be a mixture of different types depending on the situation. I’d love to hear some of your combinations or shopper types. Also let me know what type of shopper are you?
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