It was little less than a year ago when I found out H&M were collaborating with Lanvin for their next designer collection. I was super excited when I heard the news, mainly as Lanvin is one of my favourite fashion houses. I was later hugely disappointed by the whole experience of trying to purchase some pieces from the collection and expressed my dissatisfaction in the post My disappointment with H&M online. So when I was greeted with the news that H&M were collaborating this year with Versace I was left with some scepticism. To kick things off Donatella Versace was quoted in 2008 saying she would never do a diffusion line with H&M as it would “confuse” the brand. Oh how times have changed, I’m guessing off the success of previous collaborations with various designers and fashion houses this was one opportunity that would seem to good to miss.
Now I’ll admit my experience with H&M and the Lanvin collection left me with a bitter taste in mouth. There is so much hype generated for these ‘events’ it whips everyone up into a frenzy. That is intensified when you’re a blogger as the whole ‘blogosphere’ is reporting on the latest updates being drip fed to us by H&M. As soon as the collection hits the web people are tweeting, posting blogs posts and leaving comments. When I think back to the Lanvin collection such access was both a gift and curse. It was a gift in the sense that I found out about it as soon as the news was released and could keep updated and see the pictures of the collection well before it hit any sort of printed media. If I hadn’t been a blogger I would have probably found out about it by word of mouth or if I happened to see it in a magazine. The curse is that you fall in to the hype machine, I’m usually very level headed when it comes making purchases on clothes, but that went out the window almost a year ago. I had a wish list of items that I was ready to part my cash with.
So what did I learn?
Granted part of the reason I got overexcited was down to my genuine love for the brand. This time around even if I had a positive experience with H&M I probably would have given the Versace collaboration a miss, simply because I’m not a fan.
But in retrospect looking back on the situation I have to ask myself did I really need any of the stuff that I was planning to buy?
I was ready to spend about £200 on a suit and shoes and a t-shirt. But almost 12 months on I still haven’t bought a new pair of shoes nor a new suit. The reason is I didn’t need those items, I was just lusting after them because I got caught up in moment. The suit I already have fits me well and I have numerous pairs of shoes that are in good condition.
So my word of warning is don’t get caught up in the frenzy of the Versace collection for H&M especially if you’re in the ‘blogosphere’ it can be easy to get lead astray.
I’d also recommend if you are really keen getting something from the collection to be prepared to be let down. Either get to the store early or be prepared for potential technical issues on the website.
I wish you luck
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