I never thought I’d be doing a post about politics and style but here it is. I have to admit, being in the UK, I’ve not been following the US election race as much as I did when Obama was running the first time round. But while watching the snippets that have been featured on British television, it got me thinking about the importance of their appearance and what impact that potentially would have on their campaign. I also thought back to a piece I had read about the original Obama campaign and how his camp really utilised social media, which ultimately lead to him winning the election. In this post we’re going beyond style, we’re going to look at your overall appearance so you can tune into every last detail that makes up your image.
If you hadn’t realised all ready, first impressions count, a lot. Therefore, when you’re meeting people for the first time depending on how they perceive you will impact whether or not you get the desired results from that interaction. In everyday terms if you’re meeting a new client for work they will have already formed some sort of opinion of you within the first 30 seconds of meeting.
Think about politicians for a second, they have to ‘appeal’ to a very diverse and wide range of people, they want as many people as possible to vote for them. They’re often cited as having a ‘squeaky clean’ image, why? Because they want to look like they can be trusted. Imagine someone like Russell Brand running for president with his dark eyes, super skinny dark jeans and shirt unbuttoned almost to the naval. He looks like he couldn’t be trusted with a child’s pocket money, let alone an entire countries capital.
It’s important you think about this when you’re deciding what to wear, clothes speak volumes, what do yours say about you?
The thing that struck me about Obama when I saw him speak for the first time was how confident and composed he was. I thought I was watching a self motivation speech, akin to Tony Robbins, rather than someone talking about politics. He has an endearing ‘cool’ factor about him, I think the kids nowadays refer to it as ‘swag’. But what does this tell you? Being confident increases your ‘brand value’ so to speak and can boost your image.
People often say to me “I can’t wear…..” but they can, it’s not about them not being able to wear to it, it’s not even about them having the body to pull it off. It’s because in their own minds they’re not confident when wearing that particular piece. Confidence is often the missing ingredient when it comes to personal style. Yeah, great clothes make you feel confident but you also have to give yourself permission to feel confident in clothes.
The final thing that I always bang on about on this blog and will mention again is the details. It’s all about the little things, that add up to the big things. If you don’t know what I’m talking about check out ‘it’s all in the details‘. Keep those in check and you’ll end up looking as smooth and slick as any politician.
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