I read an interesting article recently from the New York Times which was then picked up and blogged on IFB. It was posted around New York Fashion Week when our feeds and timelines were getting filled with shots of glamorous looking figures out side fashion shows. The article talks about how designers and PR agencies are using the bloggerati to showcase their clothes or push their brands. But this time the platform is street style. Some are even staged to the point where the hair and make up is done professionally, the street corner carefully selected, the clothes gifted or borrowed and then the pictures photoshopped. Leaving very little between your average magazine shoot and the supposed ‘street style’ shots.
We’ve been led to believe street style was the last hope of purity, shots of indie people, free from corporate sponsorship. The chances are your favourite street style blog has featured some shots of people branded to the nines, especially over fashion week. Even the regular shots on some blogs feature women that all seem to come from the same mould. It’s like there is a conveyor belt somewhere churning out slim women with a taste for high end fashion.
Don’t get me wrong I still love street style blogs and there is definitely a place for them. They’re great resources for inspiration, but it does seem that the days of them showcasing genuinely real people, with their own clothes could be numbered.
This leads me onto the whole concept of ‘street style icons’ I’d been wanting to do something like this for a while and came up with the idea recently.
I’m looking for stylish people, can be a blogger or not, to feature in my street style icons series. The posts will be once a month and feature a different person talking about their style, inspiration, favourite clothes/brands etc. But it will feature real people with real clothes, for any bloggers that do appear any ‘gifted’ items need to stay in the wardrobe.
I have a couple of people lined up already but if you’re interested in being featured in the series I’d love for you to get in touch. You can email me here, leave a comment below or hit me up on Twitter or Facebook.
It doesn’t matter what age, race, size you are as long as you’re stylish I’d love to hear from you!