Would you share your wardrobe…? On the premise that in return you could dip into other fashionista’s closets whenever you wished. Initially, I bet you were ready to beat me off with a rather large platformed heel, but now I’ve sweetened the deal, I’m sure it seems a little bit more tempting. But this isn’t a far fetched concept. It’s quickly becoming a reality with a host of online platforms popping up, all ready to give you an unlimited choice of clothes.
A fellow personal stylist, Collette Ali, posted about the platform Rentez-Vous after seeing it discussed in an article on the guardian’s website. It allows Parisians and Londoners to rent out their wardrobes and rent from others. After you’ve finished wearing the item you drop it off at a designated drop off point. These points include dry cleaners depending on the owner’s cleaning instructions for that garment.
For a less commercial experience there is also Swapdom where you can post pictures of items you want to swap and what you’re looking for in return. This way you only have to pay for the cost of shipping the items, rather than forking out for rentals.
Now I’m not an affiliate for either of these sites, so in reality don’t know how well they run. After all, it is about the content and whether people buy into the concept and use the service. The more people that use it… the more options you’ll have. After a little tweet exchange, Collette was quite keen on the idea but I was a little more hesitant about it. I’m a stickler for keeping my clothes in excellent condition. So a part of me would worry the recipient wouldn’t take the same amount of care over my clothes as I would.
But if you put that to one side the possibilities are endless. Why pay a premium for a trend item that is only going to last 6 months when you can borrow one? Us Brits know that the sun only comes out to play for a few weeks each summer, so you could borrow those high summer pieces when the sun decided to show it’s face. For you Angelenos, the same could be said for a big coat. If you’re in LA, why take up space in your wardrobe for an item you may only wear on the odd occasion it gets cold?
I think you’re starting to get the picture.
You could build up a capsule wardrobe full of classic pieces, then borrow or rent more quirkier or ‘on trend’ items as and when you felt like it. You’ve got the solid foundation down to a tee, then just bring in that little sprinkle of something different, depending on your lifestyle or the occasion.
The Next Elevation
People love sites like Pinterest because it allows them to swoon over pieces that they wished they owned. But imagine if there was a similar platform that actually turned the swooning into a reality. So you could browse items and outfit pictures and then be like…
“Hey! Could I rent that dress from you or if there’s anything you liked from my wardrobe, maybe we could do a swap for a bit?”
All of a sudden you just got access to a global wardrobe…
The opportunity is certainly there and platforms are already starting to take advantage. The next step is to see whether they take off.
Would you share your wardrobe?
I love reading and replying to all your comments so let me know your answer in the comments section below.
(photos: Poete Otono-Invierno)