“Maybe it’s my fault… Maybe I led you to believe it was easy…” opens one of the best adverts of all time. But what does an advertisement for the Jordan brand have to do with style? A lot. The principles are the same, whether you apply it to style, sport, blogging or life. Success isn’t achieved over night, luck isn’t some mysterious force that magically bestows itself on select individuals, you create your own. But we live in a world where pop stars go from dreaming wannabes to national celebrities on shows like The X-Factor. Creating a facade that success is instantaneous rather than something you have to work at.